Lyft contributes $15,000 toward the launch of program to demonstrate its commitment to the community
CHARLOTTE, NC – Charlotte Independent Brewers Association (CIBA) has announced Lyft as its official rideshare partner to offer responsible transportation for lovers of the local brewery culture. In celebration, there will be an Independence holiday weekend promotion where Charlotteans can enjoy $5 off a ride to or from participating partners all day on July 7, 2018 using code RIDESONTAPCLT.
This one-time experience is part of a larger CIBA and Lyft relationship, in which both partners are committed to ensuring Charlotte residents and visitors have access to responsible transportation. As the official rideshare partner of the Charlotte Independent Brewers Alliance, Lyft will have a presence at upcoming festivals and events as well as provide special benefits and promotions to Alliance members throughout the year. Lyft is offering each member unique coupon codes for new Lyft riders and a pool of Lyft credits so that breweries/cideries can guarantee employees, guests, and patrons a reliable ride home when they need them.
During the July 7th event, craft brewery guests can use the promo code (RIDESONTAPCLT) to get home safely after a day celebrating. Limited edition pint glasses will also be available at each venue on the day of the event.
The following 14 breweries will serve as Rides On Tap partner venues…
- South End: Unknown Brewing Co, Wooden Robot Brewery
- Plaza Midwood: Legion Brewing
- LoSo: OMB, Red Clay Ciderworks, Triple C Brewing, Good Road Cider, Thirsty Nomad
- NoDa: Birdsong Brewing, NoDa Brewing, Bold Missy Brewery, Free Range Brewing, Salud Cerveceria
- West: Blue Blaze Brewing
“We know how great of a role craft beer plays in Charlotte culture. We’re excited to be the official rideshare partner of the Charlotte Independent Brewers Association and to help support the brewers, employees, and patrons of the local craft beer industry,” said Lauren Pelletier, General Manager of Lyft Charlotte. “This partnership ensures everyone can enjoy craft beers and sober, on-demand rides across the Queen City.”
“Visiting the breweries and cideries is the best way to support the craft beer community in Charlotte and we are excited to have Lyft join the team and provide a safe and affordable way for beer lovers to really experience the growing craft scene,” says Chris Goulet, Owner of Birdsong Brewing Co. and Board Member of CIBA. “Breweries employ locals, bring visitors and tourism to the state and pour world-class craft beer to residents and travelers alike. We hope this new partnership helps craft beer fans find their next favorite brewery.”
More July 7th event information is available at http://bit.ly/ridesontapclt.
Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.
CIBA exists to promote and protect the interests of independent craft brewers founded in and whose primary manufacturing operations are based in Mecklenburg or its contiguous counties. CIBA’s primary goal is to increase the proportion of locally manufactured beer relative to overall consumption in the region. To Achieve this goal, CIBA will promote its homegrown breweries educate our consumers and the community, and support positive legislative reform efforts.