- This event has passed.
Cold Mountain Release Weekend Hosted by Highland Brewing Company
November 8 @ 3:00 pm - November 10 @ 10:00 pm
t’s the most wonderful time of the year! Cold Mountain is almost here!
This year’s party will, as always, be a great celebration of this coveted brew, and your first opportunity to grab some before it’s gone!
Thursday 11/8, 3-10pm
Friday 11/9, 12-10pm
Saturday 11/10, 12-10pm
We’ve got some fun new additions this year, so for you Cold Mountain pros out there, the Cliff’s Notes version is in the next paragraph. New to this special event? Please read on for all the details.
First, packaged beer sales will take place IN THE MEADOW. We will have a large tent set up, and will have the Meadow bar open for beer sales starting at 12pm. PLEASE DO NOT BYOB. We don’t make the rules, but we try and follow ‘em. Starting at 9am, we’ll have a coffee and breakfast food truck on site for our early line folks, and a lunch food truck on site starting at 12pm to make sure you stay fed. There will be no tours or Crowler sales Thursday-Saturday.
WHAT’s so special about Thursday, Nov. 8?
That’s the day we release Cold Mountain Winter Ale! Cold Mountain, Imperial Cold Mountain, Coconut Cold Mountain and a fleet of Cold Mountain casks will flow in the Tasting Room, Event Center, and Rooftop Bar at 3pm. Can’t make it Thursday? Then join us on Friday at 12pm and Saturday at 12pm. We open at 12pm on Sunday for Cold Mountain on draft, but there will be no packaged beer allotment for that day.
WHEN and WHERE may I buy packaged Cold Mountain?
Packaged Cold Mountain goes on sale IN THE MEADOW, on Thursday, Nov. 8, starting at 3pm and will be available while that day’s supply lasts. We’ll have another supply of Cold Mountain available for purchase on Friday at 12pm and another allotment on Saturday at 12pm. We recommend getting here early to get in line to guarantee you get your packaged beer! We will have the bar open while you wait!
Will you run out of Cold Mountain?
Bottles – yes. We suggest arriving by (if not before!) Thursday at 3pm, Friday at 12pm or Saturday at 12pm for the best opportunity to purchase Cold Mountain. The line starts to form well before we open.
Pints – we’ll have enough to last through the weekend and up to a couple weeks later!
IMPERIAL COLD MOUNTAIN
You asked for it! Imperial Cold Mountain will be back in 22oz bottles, liters, and on draft this year! Get it before it’s gone! Just like Cold Mountain, this recipe has changed a bit from the previous year. It’s MAGICAL. We can’t wait to hear what you think! And that new package? SWOON.
WHEN may I buy Cold Mountain in a store or at a bar?
Starting Monday, Nov. 12, Cold Mountain will be available on draft and in packages at select retailers. As in past years, we have far more requests for this beer than we can fulfill.
HOW MUCH Cold Mountain may I purchase at the brewery, and what will it cost?
One Cold Mountain 1-liter bottle ($13)
Three Cold Mountain 22oz bottles ($7 each)
One Cold Mountain 12-pack ($23)
Imperial Cold Mountain:
One Imperial Cold Mountain 1-liter bottle ($18)
Three Imperial Cold Mountain 22oz bottles ($10 each)
WHAT forms of payment may I use?
You may pay for your beer with cash or credit/debit card. No checks.
WHERE should I park?
Parking, like the beer, is first come first served. But do expect some traffic. We’ll have overflow parking, and parking attendants helping you get where you need to go.
Will there be any special Cold Mountain swag available?
Of course! We’ll have knit hats, awesome trucker hats, hoodies, t-shirts, long sleeves, and specialty glassware.
Should I expect a line?
Yes, you should 100% expect a line, and that’s part of the fun! We’ll do our very best to keep the lines moving, and let you know where you “stand” in line. If it looks like you’re on the fringe of getting beer from the daily supply, we’ll let you know. If it looks like you should probably head over to the Tasting Room to purchase a pint, we’ll let you know that, too. THE LINE WILL BE IN THE MEADOW THIS YEAR. You may want to bring a coat just in case
Is the Event Center open? Can I drink Cold Mountain on the roof? If so, how do I get to these cool places?
Yes, and yes! Enter from the outside of the building up the Event Center’s main stairs. You can follow the signs and people. How cool is it that you’ll be having a pint of Cold Mountain with views of Cold Mountain?!!